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Price distribution over 61 days • 1 price levels

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Most common price: £72 (61 days, 100.0%)

Price range: £72 - £72

Price levels: 1 different prices over 61 days

Description

The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 893 million mobile subscribes and the number is rapidly increasing day by day. This has paved the way for many companies of goods and services in the country to do their sales promotions through the mobile phone platform. SMS marketing is one of the most popular forms of mobile marketing. Mobile Advertising is particularly attractive in India since the personal computers ownership remains low, which creates the need for an alternative interactive medium. The present research investigates consumer’s attitude towards mobile advertising and factors affecting consumers’ attitude towards SMS based advertisements and users actual behaviour. The results of the research revealed that the attitude of the consumers towards SMS advertising are reflected in terms of privacy, irritation (angry), Prior permission, location based, trust on advertisers, operating knowledge and consumer preferences. The research was conducted with a suitable sample sized study about the changing attitude and behaviour of the Mobile users or consumers.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659397768
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 02 June 2013
Listed Since: 03 June 2013

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LAP Lambert Academic Publishing Indian Consumers' Attitude Towards SMS Advertising

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It has never been this cheap. We have no record of a lower price.

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Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

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