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£170.00
Routledge Advertising Campaign Design: Just the Essentials
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Description
Key Features
Step-by-step approach to campaign design that simplifies the creative process for better results.
Designed to help you build successful integrated marketing communications campaigns through structured learning.
Organized one topic at a time to ensure clarity and ease of understanding for all readers.
Functions as an invaluable research tool for long-term use in academic and professional settings.
A practical resource tailored specifically for the needs of both students and professors.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0765625520
- Domain
- Amazon UK
- Release Date
- 15 August 2011
- Listed Since
- 31 January 2011
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