£170.00

Routledge Advertising Campaign Design: Just the Essentials

Name: Routledge Advertising Campaign Design: Just the Essentials
Brand: Routledge
Price: 165.85 GBP
Availability: InStock

Arts & Photography

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Description

Master the fundamentals of marketing with Advertising Campaign Design: Just the Essentials from Routledge. This book provides a clear, step-by-step approach to the creative process, making it easier to understand how to build a successful integrated marketing communications campaign. By breaking down complex concepts one topic at a time, this text serves as a practical guide for anyone looking to navigate the design process. It is built to function as a reliable research tool that remains useful throughout your academic or professional journey. Whether you are a student learning the basics or a professor looking for a structured resource for your classroom, this book offers a logical progression through the essential elements of campaign design. It simplifies the path to creating effective communications, ensuring you have a solid foundation for every project you undertake.

Key Features

Step-by-step approach to campaign design that simplifies the creative process for better results.

Designed to help you build successful integrated marketing communications campaigns through structured learning.

Organized one topic at a time to ensure clarity and ease of understanding for all readers.

Functions as an invaluable research tool for long-term use in academic and professional settings.

A practical resource tailored specifically for the needs of both students and professors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765625520
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 15 August 2011
Listed Since: 31 January 2011

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Routledge Advertising Campaign Design: Just the Essentials

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