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Cengage Learning Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Name: Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Brand: Cengage Learning
Price: 23.2 GBP
Availability: InStock

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Description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Key Features

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Product type: ABIS_BOOK

Brand: Cengage Learning

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1133434800
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 August 2014
Listed Since: 22 November 2012

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Cengage Learning Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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