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Cengage Learning Advertising Campaign Strategy: A Guide to Marketing Communication Plans

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Description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Key Features

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Product type: ABIS_BOOK

Brand: Cengage Learning

Product Specifications

Format
Paperback
Domain
Amazon UK
Publication Date
01 August 2014
Listed Since
22 November 2012

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