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Cengage Learning Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans

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Description

ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.

Product Specifications

Format
misc_supplies
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
25 January 2007

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