Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans - Image 1

£75.99

Cengage Learning Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans

Name: Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans
Brand: Cengage Learning
Price: 75.99 GBP
Availability: InStock

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Description

ADVERTISING CAMPAIGN STRATEGY not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.

Product Specifications

Brand: Cengage Learning
Format: misc_supplies
ASIN: 0324422822
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 January 1980
Listed Since: 25 January 2007

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Cengage Learning Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans

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