£43.35

Cengage Learning Advertising and Integrated Brand Promotion

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£43 today · all-time low £42 (May 2026) · usually £44

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Last 73 days · 73 data points (no recent data)

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£44.82 £41.30 £42.07 £42.84 £43.60 £44.37 £45.14 25 April 2026 13 May 2026 31 May 2026 18 June 2026 06 July 2026

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12 days 32 days · current 21 days 8 days 0 8 16 24 32 £42 £43 £44 £45 Days at Price

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Most common price: £43 (32 days, 43.8%)

Price range: £42 - £45

Price levels: 4 different prices over 73 days

Description

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2018
Listed Since
24 May 2017

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