£43.51

Cengage Learning Advertising and Integrated Brand Promotion

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Last 458 days • 458 data points (No recent data available)

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£79.99 £32.02 £42.49 £52.95 £63.42 £73.88 £84.35 01 December 2024 25 March 2025 17 July 2025 08 November 2025 03 March 2026

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146 days · current 282 days 26 days 4 days 0 71 141 212 282 £36-45 £45-54 £54-63 £71-80 Days at Price

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Most common range: £45-54 (282 days, 61.6%)

Price range: £36 - £80

Price levels: 4 price ranges over 458 days

Description

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
01 January 2018
Listed Since
24 May 2017

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