£42.96

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£43 today · all-time low £42 (Aug 2026) · usually the usual

Cengage Learning Advertising and Integrated Brand Promotion

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Price History & Forecast

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Last 56 days · 56 data points (no recent data)

Historical
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£43.19 £42.09 £42.33 £42.57 £42.81 £43.05 £43.29 26 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Price Distribution

Price distribution over 56 days • 2 price levels

Days at Price
Current Price
29 days 27 days · current 0 7 15 22 29 £42 £43 Days at Price

Price Analysis

Most common price: £42 (29 days, 51.8%)

Price range: £42 - £43

Price levels: 2 different prices over 56 days

Description

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today's world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today's most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2018
Listed Since
24 May 2017

Barcode

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