£46.99

It has never been this cheap. We have no record of a lower price.

£47 today · cheaper than every other day in the last 3 months

South-Western Advertising

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Price History & Forecast

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Last 71 days · 71 data points (no recent data)

Historical
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£46.99 £44.64 £45.58 £46.52 £47.46 £48.40 £49.34 24 July 2026 10 August 2026 28 August 2026 14 September 2026 02 October 2026
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Price Distribution

Price distribution over 71 days • 1 price levels

Days at Price
71 days 0 18 36 53 71 £47 Days at Price

Price Analysis

Most common price: £47 (71 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 71 days

Description

The book is sophisticated, but utilizes a lively to-the-point writing style. It is a refreshingly honest treatment of the subject. With its real-world focus-with examples, ads, issues, and applications throughout-this text explores both the theory and practice of advertising in a way that students can easily relate. The book follows the real-world sequence of how advertisers and their clients prepare advertising and communications campaigns. In addition, this text has excellent, integrated coverage of Integrated Marketing Communications (IMC) and new media, and has the most up-to-date coverage of the Internet as a strategic advertising tool.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 October 2000
Listed Since
17 October 2006

Barcode

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