Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions: 43 (The Wiley Event Management Series) - Image 1

£54.11

Wiley Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions: 43 (The Wiley Event Management Series)

Name: Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions: 43 (The Wiley Event Management Series)
Brand: Wiley
Price: 54.11 GBP
Availability: InStock

Illustrations

Advertising

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£54 today · all-time low £53 (Apr 2026) · usually £54

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 78 days · 78 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 78 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £54 (71 days, 91.0%)

Price range: £54 - £66

Price levels: 3 different prices over 78 days

Description

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere―in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

Key Features

John Wiley Sons

Product type: ABIS_BOOK

Brand: Wiley

Product Specifications

Brand: Wiley
Model: Illustrations
Format: hardcover
ASIN: 0470891076
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 23 March 2012
Listed Since: 03 May 2010

Barcode

No barcode data available

Wiley Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions: 43 (The Wiley Event Management Series)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Latin American Political Yearbook: 2001: 4

Crowd Management: Risk, security and health (Events Management Theory and Methods)

Media and Public Policy (Praeger Political Communication)

Quantitative Analysis for System Applications: Data Science and Analytics Tools and Techniques

Forensic Nursing Science

Eric Voegelins Asian Political Thought (Political Theory for Today)

Social Psychology: The Basics

The Complete Commercial Artist: Making Modern Design in Japan, 1928–1930

Shakespeare, Trauma and Contemporary Performance: 04 (Routledge Studies in Shakespeare)

A Short History of Nearly Everything 2.0 - Updated Science Book

Literature and Literary Theory in Contemporary China (China Perspectives)

Computing for Scientists: Principles of Programming with Fortran 90 and C++: 34 (Manchester Physics Series)

Tumors of the Central Nervous System, Volume 8: Astrocytoma, Medulloblastoma, Retinoblastoma, Chordoma, Craniopharyngioma, Oligodendroglioma, and Ependymoma

Coping with Power Dispersion: Autonomy, Co-ordination and Control in Multi-Level Systems (Journal of European Public Policy Series)

Planned Change: Why Kurt Lewin's Social Science is Still Best Practice for Business Results, Change Management, and Human Progress

Digital Marketing

Fundamentals of Digital Forensics: Theory, Methods, and Real-Life Applications

The Economics of Art and Culture

Trauma and Cognitive Science: A Meeting of Minds, Science, and Human Experience

Calendar of State Papers and Manuscripts, Relating to English Affairs: Existing in the Archives and Collections of Venice, and in Other Libraries of ... Library Collection - European History)