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£73.99

Cengage Learning Creative Strategy in Advertising

Name: Creative Strategy in Advertising
Brand: Cengage Learning
Price: 73.99 GBP
Availability: InStock

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Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

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Used Book in Good Condition

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1133307264
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 01 January 2013
Listed Since: 10 May 2011

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Cengage Learning Creative Strategy in Advertising

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