£71.99

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£72 today · cheaper than every other day in the last 3 months

Cengage Learning Creative Strategy in Advertising

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£76.99 £71.49 £72.69 £73.89 £75.09 £76.29 £77.49 25 July 2026 11 August 2026 28 August 2026 14 September 2026 02 October 2026
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55 days · current 15 days 0 14 28 41 55 £72 £77 Days at Price

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Price range: £72 - £77

Price levels: 2 different prices over 70 days

Description

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Key Features

Used Book in Good Condition

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2013
Listed Since
10 May 2011

Barcode

No barcode data available

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