A History of Advertising: The First 300,000 Years - Image 1

£100.72

Rowman & Littlefield Publishers A History of Advertising: The First 300,000 Years

Name: A History of Advertising: The First 300,000 Years
Brand: Rowman & Littlefield Publishers
Price: 100.72 GBP
Availability: InStock

Business & Economic History

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Description

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: hardcover
ASIN: 1538141213
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 May 2022
Listed Since: 28 August 2021

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Rowman & Littlefield Publishers A History of Advertising: The First 300,000 Years

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