£128.72

Routledge - The Advertising and Consumer Culture Reader

Name: Routledge - The Advertising and Consumer Culture Reader
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

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Description

Explore the hidden impact of media and marketing with The Advertising and Consumer Culture Reader from Routledge. We are constantly surrounded by commercial breaks, radio spots, billboards, and pop-up ads, yet we rarely stop to analyze their true function in our daily lives. This collection moves beyond the surface of funny or odd ads to examine their deeper meaning within society. This book addresses essential questions regarding how advertising influences people and how the industry shapes the media we consume. It serves as an incisive and provocative resource for anyone looking to understand the relationship between marketing and consumer behavior. By examining various forms of media, from product placements to traditional ads, this reader provides a deep look into the mechanics of modern consumer culture.

Key Features

Examines the deeper meaning and social functions of advertising in daily life.

Addresses how the advertising industry influences modern media landscapes.

Investigates the methods used by ads to influence consumer behavior.

Includes an incisive collection of twenty-seven important works and perspectives.

Analyzes various media formats including radio spots, billboards, and product placements.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 041596329X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 30 April 2009
Listed Since: 27 March 2008

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Routledge - The Advertising and Consumer Culture Reader

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