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Routledge The Advertising and Consumer Culture Reader - Routledge
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Description
Key Features
The Advertising and Consumer Culture Reader from Routledge presents twenty-seven essential essays examining advertising's function, influence, and role within contemporary media systems.
This collection addresses critical questions about how advertisements shape consumer behaviour, influence purchasing decisions, and affect individual and collective perception.
The reader explores various advertising formats including commercial breaks, radio spots, billboards, pop-up ads, and product placements through scholarly and accessible analysis.
Ideal for business, marketing, and communications students seeking theoretical frameworks and critical perspectives on advertising practices and consumer culture.
Routledge's comprehensive anthology enables readers to move beyond passive consumption of advertising messages towards active understanding of commercial persuasion techniques.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041596329X
- Domain
- Amazon UK
- Release Date
- 30 April 2009
- Listed Since
- 27 March 2008
Barcode
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