Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) - Image 1

£172.00

Sage Publications Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Name: Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)
Brand: Sage Publications
Price: 172.0 GBP
Availability: InStock

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Description

`Nixon′s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It′s importance lies in it′s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society′ - Frank Mort, Professor of Cultural History, University of East London `Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life′ - Don Slater, London School of Economics The economic and cultural role of the `creative industries′ has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising. Advertising Cultures also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners. Review ` Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life′ - Don Slater, London School of Economics `Nixon’s study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It’s importance lies in it’s skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society′ - Frank Mort, Professor of Cultural History, University of East London From the Publisher This title is available in a paperback edition About the Author Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761961976
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 25 February 2003
Listed Since: 14 February 2007

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Sage Publications Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

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