Edward Elgar Handbook of Research on Gender and Marketing - Image 1

£171.98

Edward Elgar Publishing Edward Elgar Handbook of Research on Gender and Marketing

Name: Edward Elgar Handbook of Research on Gender and Marketing
Brand: Edward Elgar Publishing
Price: 171.98 GBP
Availability: InStock

Management

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Description

The Handbook of Research on Gender and Marketing, part of the Research Handbooks in Business and Management series, serves as a vital resource for both scholars and practitioners. Edited by Susan Dobscha, this text provides a clear primer for those looking to understand how gender influences marketing decisions, consumer experiences, and market practices. This handbook acts as a roadmap through the complex landscape of gender as it relates to consumer behavior and public policy initiatives. Rather than limiting the discussion to specific theories or methods, the authors present a broad view that covers various approaches to the subject. It is designed to help readers develop a deeper understanding of how gender permeates every level of the marketing process. Whether you are conducting academic research or working in professional marketing roles, this book offers the necessary insights to navigate the connection between gender and the modern marketplace.

Key Features

Comprehensive roadmap for understanding gender's role in marketing and consumer behavior.

Provides a detailed primer for scholars and practitioners to enhance their professional knowledge.

Explores how gender impacts marketing decisions, consumer experiences, and public policy.

Covers a wide range of theories, methods, and approaches to the study of gender.

Part of the respected Research Handbooks in Business and Management series.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1788115376
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 22 February 2019
Listed Since: 12 September 2018

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Edward Elgar Publishing Edward Elgar Handbook of Research on Gender and Marketing

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