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Edward Elgar Publishing Edward Elgar Handbook of Research on Gender and Marketing

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Description

The Handbook of Research on Gender and Marketing, part of the Research Handbooks in Business and Management series, serves as a comprehensive resource for scholars and practitioners. Edited by Susan Dobscha, this volume provides a roadmap through the complex relationship between gender and marketing. It explores how gender influences marketing decisions, consumer experiences, public policy, and market practices. This handbook is designed to enhance understanding of how gender permeates various sectors of the business world. The content demonstrates that the study of gender is not restricted to specific theories or methods, offering a broad perspective on consumer behavior. It acts as a primer for anyone seeking to deepen their knowledge of gender dynamics within the marketing landscape.

Key Features

Part of the Research Handbooks in Business and Management series by Edward Elgar Publishing.

Provides a detailed roadmap for understanding gender as it relates to marketing and consumer behavior.

Offers a resource for scholars and practitioners to examine how gender affects marketing decisions and market practices.

Explores the impact of gender on consumer experiences and public policy initiatives.

Covers a wide range of theories, methods, and approaches regarding the study of gender in business.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 February 2019
Listed Since
12 September 2018

Barcode

No barcode data available

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