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Edward Elgar Publishing Research Handbook on Luxury Branding - Edward Elgar

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£132.00 £125.40 £128.04 £130.68 £133.32 £135.96 £138.60 01 August 2026 16 August 2026 01 September 2026 16 September 2026 02 October 2026
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Description

The Research Handbook on Luxury Branding from Edward Elgar Publishing is a comprehensive exploration of contemporary luxury brand strategy and management. Featuring contributions from leading international researchers, this handbook analyses the transformative shifts reshaping the luxury industry, including socioeconomic, psychological, technological and political changes that influence consumer behaviour. The book examines how these evolving factors impact purchasing decisions, brand perception and luxury market dynamics. Essential for academics, researchers and management professionals seeking current insights into luxury branding practices, this handbook provides both critical analysis of existing knowledge and strategic direction for future research and business applications within the luxury sector.

Key Features

Research Handbook on Luxury Branding is published by Edward Elgar Publishing, a respected academic and professional publisher specialising in business and management subjects.

Features contributions from an international team of top-level researchers offering diverse perspectives on luxury branding theory and practice.

Explores socioeconomic, psychological, technological and political factors influencing luxury consumer behaviour and market trends.

Provides comprehensive analysis of current luxury industry knowledge whilst offering direction for future research and management strategy.

Part of the Research Handbooks in Business and Management series, providing authoritative coverage of contemporary luxury brand topics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
02 April 2020
Listed Since
20 October 2019

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