Edward Elgar Research Handbook on Luxury Branding - Business Book - Image 1

£132.00

Edward Elgar Publishing Edward Elgar Research Handbook on Luxury Branding - Business Book

Name: Edward Elgar Research Handbook on Luxury Branding - Business Book
Brand: Edward Elgar Publishing
Price: 132.0 GBP
Availability: InStock

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Description

The Research Handbook on Luxury Branding provides a timely examination of the current knowledge base within the luxury sector. As part of the Research Handbooks in Business and Management series, this volume serves as a vital resource for understanding how the industry is evolving. Through contributions from an international team of top-level researchers, the book analyzes the significant shifts affecting luxury brands today. It examines how socioeconomic, psychological, technological, and political changes influence what consumers want, how they behave, and how they purchase luxury goods. This handbook is designed to offer clear direction for both future academic research and professional management. By exploring the profound changes shaping the industry's future, it provides a comprehensive foundation for anyone studying the complex dynamics of luxury brand management and consumer practices.

Key Features

Comprehensive industry analysis covering the current state of luxury branding and future directions for the field.

Expert insights from an international team of top-level researchers providing diverse academic perspectives.

In-depth exploration of how socioeconomic and political shifts change consumer desires and purchasing habits.

Examination of technological and psychological factors that influence modern luxury brand management.

Part of the respected Research Handbooks in Business and Management series for academic reliability.

Detailed discussion on the profound changes currently shaping the future of the luxury industry.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1786436345
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 02 April 2020
Listed Since: 20 October 2019

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Edward Elgar Publishing Edward Elgar Research Handbook on Luxury Branding - Business Book

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