Edward Elgar Publishing Edward Elgar Research Handbook on Luxury Branding - Business Book

The Research Handbook on Luxury Branding provides a timely examination of the current knowledge base within the luxury sector. As part of the Research Handbooks in Business and Management series, this volume serves as a vital resource for understanding how the industry is evolving. Through contributions from an international team of top-level researchers, the book analyzes the significant shifts affecting luxury brands today. It examines how socioeconomic, psychological, technological, and political changes influence what consumers want, how they behave, and how they purchase luxury goods. This handbook is designed to offer clear direction for both future academic research and professional management. By exploring the profound changes shaping the industry's future, it provides a comprehensive foundation for anyone studying the complex dynamics of luxury brand management and consumer practices.