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Edward Elgar Publishing Handbook of Marketing and Finance - Business Research Guide

Name: Handbook of Marketing and Finance - Business Research Guide
Brand: Edward Elgar Publishing
Price: 171.0 GBP
Availability: InStock

Economics

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Price distribution over 73 days • 2 price levels

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Most common price: £171 (72 days, 98.6%)

Price range: £170 - £171

Price levels: 2 different prices over 73 days

Description

This comprehensive handbook bridges the critical gap between marketing strategy and financial performance, addressing the growing demand from senior executives for measurable marketing accountability. The volume connects marketing actions directly to risk and return metrics used in finance, providing organizations with frameworks to demonstrate how marketing investments drive bottom-line results. Designed for business leaders, financial professionals, and marketing strategists, it offers current knowledge on the marketing-finance interface and equips practitioners with tools to link marketing assets and spending to metrics that matter to CFOs and board members. Part of the Research Handbooks in Business and Management series published by Edward Elgar Publishing, this handbook delivers evidence-based approaches for quantifying marketing's contribution to shareholder value and organisational performance.

Key Features

Connects marketing investments and assets to financial metrics and return on investment calculations.

Addresses executive demand for documented proof of marketing's contribution to business bottom-line results.

Covers risk and return metrics that align marketing performance with financial domain frameworks.

Part of Edward Elgar Publishing's Research Handbooks in Business and Management series for academic and professional credibility.

Provides practical knowledge for linking marketing actions to metrics that senior financial leaders and board members track.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1849802726
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 May 2012
Listed Since: 11 February 2012

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Edward Elgar Publishing Handbook of Marketing and Finance - Business Research Guide

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This is the most expensive it has ever been. Walk away.

Edward Elgar Publishing Handbook of Marketing and Finance - Business Research Guide

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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