Edward Elgar Handbook of Marketing and Finance - Business Series - Image 1

£169.99

Edward Elgar Publishing Edward Elgar Handbook of Marketing and Finance - Business Series

Name: Edward Elgar Handbook of Marketing and Finance - Business Series
Brand: Edward Elgar Publishing
Price: 169.99 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£170 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 24 days • 24 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 24 days • 1 price levels

Days at Price

Price Analysis

Most common price: £170 (24 days, 100.0%)

Price range: £170 - £170

Price levels: 1 different prices over 24 days

Description

In modern business, the link between marketing actions and financial performance is more important than ever. Top managers now require marketers to prove how marketing investments and assets impact the bottom line using metrics that matter to the organization. This handbook addresses this need by connecting marketing functions to the financial metrics used by decision-makers. Part of the Research Handbooks in Business and Management series, this book explores the interface between marketing and finance. It provides current knowledge on how to relate marketing activities to various types of risk and return metrics. This resource is designed for professionals and researchers who need to document the contribution of marketing to overall business operations and financial health.

Key Features

Connects marketing actions to specific risk and return metrics used in the finance domain.

Helps marketers document their contribution to the bottom line for top management.

Provides current knowledge regarding the marketing-finance interface.

Links marketing investments and assets to essential financial metrics.

Part of the professional Research Handbooks in Business and Management series.

Addresses the growing need to demonstrate the value of marketing to business operations.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1849802726
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 May 2012
Listed Since: 11 February 2012

Barcode

No barcode data available

Edward Elgar Publishing Edward Elgar Handbook of Marketing and Finance - Business Series

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

Edward Elgar Research Handbook of Marketing in Emerging Economies

Handbook of Research on Entrepreneurship in Professional Services (Research Handbooks in Business and Management series)

How to Get Published in the Best Marketing Journals (How To Guides)

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Women’s Entrepreneurship in Global and Local Contexts

Handbook of Research on Techno-Entrepreneurship, Second Edition: How Technology and Entrepreneurship are Shaping the Development of Industries and ... Handbooks in Business and Management series)

Handbook of Research on New Product Development (Research Handbooks in Business and Management series)

Research Handbook on Shareholder Power (Research Handbooks in Corporate Law and Governance series)

Handbook on the Experience Economy (Research Handbooks in Business and Management series)

Handbook on the Economics of Retailing and Distribution

Handbook of Cultural and Creative Industries in China (Handbooks of Research on Contemporary China series)

Handbook of Entrepreneurial Cognition (Research Handbooks in Business and Management series)

Research Handbook on Gender and Innovation (Research Handbooks in Business and Management series)

Handbook on International Alliance and Network Research (Research Handbooks in Business and Management series)

Handbook of Research on Creativity

Handbook of Research on Creativity

Edward Elgar Handbook of Research on Customer Equity in Marketing

Handbook of Research on New Product Development (Research Handbooks in Business and Management series)

Handbook of Marketing

Handbook of Service Business: Management, Marketing, Innovation and Internationalisation (Research Handbooks in Business and Management series)

Handbook of Service Business: Management, Marketing, Innovation and Internationalisation (Research Handbooks in Business and Management series)

Handbook of Research on Small Business and Entrepreneurship (Research Handbooks in Business and Management series)

Research Handbook on Foreign Direct Investment (Research Handbooks in International Law series)