Edward Elgar Handbook of Marketing and Finance - Business Series - Image 1

£169.99

Edward Elgar Publishing Edward Elgar Handbook of Marketing and Finance - Business Series

Name: Edward Elgar Handbook of Marketing and Finance - Business Series
Brand: Edward Elgar Publishing
Price: 131.01 GBP
Availability: InStock

Economics

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Most common price: £170 (69 days, 82.1%)

Price range: £131 - £170

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Description

In modern business, the link between marketing actions and financial performance is more important than ever. Top managers now require marketers to prove how marketing investments and assets impact the bottom line using metrics that matter to the organization. This handbook addresses this need by connecting marketing functions to the financial metrics used by decision-makers. Part of the Research Handbooks in Business and Management series, this book explores the interface between marketing and finance. It provides current knowledge on how to relate marketing activities to various types of risk and return metrics. This resource is designed for professionals and researchers who need to document the contribution of marketing to overall business operations and financial health.

Key Features

Connects marketing actions to specific risk and return metrics used in the finance domain.

Helps marketers document their contribution to the bottom line for top management.

Provides current knowledge regarding the marketing-finance interface.

Links marketing investments and assets to essential financial metrics.

Part of the professional Research Handbooks in Business and Management series.

Addresses the growing need to demonstrate the value of marketing to business operations.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1849802726
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 May 2012
Listed Since: 11 February 2012

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Edward Elgar Publishing Edward Elgar Handbook of Marketing and Finance - Business Series

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