Edward Elgar Research Handbook of Marketing in Emerging Economies - Image 1

£164.00

Edward Elgar Publishing Edward Elgar Research Handbook of Marketing in Emerging Economies

Name: Edward Elgar Research Handbook of Marketing in Emerging Economies
Brand: Edward Elgar Publishing
Price: 164.0 GBP
Availability: InStock

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Description

As emerging economies drive a significant portion of global economic growth and output, understanding their unique market dynamics is essential for business professionals and researchers. This Research Handbook provides a comprehensive resource that advances and expands upon existing knowledge regarding marketing within these specific contexts. This volume investigates the distinct processes and requirements found in emerging markets, while also examining the consequences of operating in such challenging environments. By addressing a wide range of issues from both universal and regional perspectives, the text provides a deep look into the complexities of international business. Readers can explore critical topics such as data collection procedures, equivalence, and marketing accountability. Whether you are looking for country-specific insights or general global trends, this handbook serves as a vital guide for navigating the evolving landscape of marketing in the world's fastest-growing economies.

Key Features

Provides an advanced synthesis of marketing research specifically tailored to the context of emerging economies.

Explores the unique requirements and specific processes necessary for successful marketing in challenging global environments.

Offers a diverse perspective that covers both universal marketing concepts and specific regional or country-based studies.

Addresses essential academic and professional topics including data collection procedures and marketing accountability.

Helps researchers and business leaders understand the consequences of conducting marketing activities in developing markets.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1784713163
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 28 April 2017
Listed Since: 23 November 2016

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Edward Elgar Publishing Edward Elgar Research Handbook of Marketing in Emerging Economies

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