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Edward Elgar Publishing Research Handbook of Marketing in Emerging Economies

Name: Research Handbook of Marketing in Emerging Economies
Brand: Edward Elgar Publishing
Price: 164.0 GBP
Availability: InStock

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Description

This comprehensive Research Handbook advances understanding of marketing practices in emerging economies, synthesising sparse existing publications into a cohesive examination of the unique processes and requirements for conducting marketing in these challenging contexts. The handbook addresses diverse issues from universal, regional and country-specific perspectives, exploring critical topics including data collection procedures, equivalence in marketing research and marketing accountability. It investigates the specific consequences of implementing marketing strategies across emerging markets, providing academic researchers, business practitioners and policymakers with essential insights into how economic growth in emerging economies reshapes global marketing landscapes and demands adapted approaches to traditional marketing frameworks.

Key Features

Research Handbook published by Edward Elgar Publishing provides scholarly analysis of marketing strategies specific to emerging economies.

Covers data collection procedures and equivalence issues essential for conducting reliable marketing research across diverse emerging markets.

Examines marketing accountability and performance measurement within the unique contexts of emerging economic development.

Integrates universal marketing principles with regional and country-specific perspectives for practical application.

Synthesises existing literature to advance understanding of how emerging economies reshape global marketing practices and requirements.

Addresses consequences of conducting marketing operations in challenging emerging market contexts with varying regulatory and economic conditions.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1784713163
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 28 April 2017
Listed Since: 23 November 2016

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Edward Elgar Publishing Research Handbook of Marketing in Emerging Economies

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It has never been this cheap. We have no record of a lower price.

Edward Elgar Publishing Research Handbook of Marketing in Emerging Economies

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Price Analysis

Description

Key Features

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