£107.98

Springer Interpretations of Luxury - Palgrave Advances in Luxury

Name: Springer Interpretations of Luxury - Palgrave Advances in Luxury
Brand: Springer
Price: 107.98 GBP
Availability: InStock

Branding & Logo Design

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Description

Understand how modern consumers define and perceive high-end brands with Interpretations of Luxury: Exploring the Consumer Perspective. Published by Palgrave Macmillan, this book examines the shifting definitions of luxury in a changing global market. Instead of looking at luxury from a corporate standpoint, this study focuses on the consumer's role in shaping what luxury actually means today. The text introduces a new conceptual model to explain how individuals interpret brand value. It analyzes the specific elements that drive luxury branding, including perceived uniqueness, authenticity, and context specificity. By looking at the extended product and how it influences brand perception, this work provides a fresh look at the mechanics of prestige. This is a valuable resource for anyone studying branding, consumer behavior, or the evolution of the luxury sector.

Key Features

Examines how the concept of luxury evolves based on consumer perspectives and changing modern definitions.

Introduces a new conceptual model that explains the specific ways consumers interpret a brand's luxuriousness.

Analyzes key drivers of luxury branding including authenticity, uniqueness, and context specificity.

Provides a critical reflection on existing definitions of luxury to offer updated industry insights.

Explores the impact of the extended product on how high-end brands are perceived by the public.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319869485
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 17 May 2018
Listed Since: 16 October 2018

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Springer Interpretations of Luxury - Palgrave Advances in Luxury

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