Interpretations of Luxury: Consumer Perspective - Palgrave Advances - Image 1

£107.55

Springer Interpretations of Luxury: Consumer Perspective - Palgrave Advances

Name: Interpretations of Luxury: Consumer Perspective - Palgrave Advances
Brand: Springer
Price: 107.55 GBP
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Description

Discover how consumers define and perceive luxury in today's evolving market with this comprehensive exploration of luxury branding. This book examines the fundamental elements that shape brand luxuriousness, including extended product offerings, perceived uniqueness, authenticity, and context specificity. By analysing the consumer-driven concept of luxury, the author presents an innovative conceptual model that explains how buyers interpret the luxury value of brands. The study critically reflects on existing luxury definitions whilst addressing contemporary challenges in the field, making it essential reading for marketers, brand strategists, and business professionals seeking to understand the nuanced relationship between consumer perception and luxury branding in the modern economy.

Key Features

Palgrave Advances in Luxury series offers peer-reviewed insights into luxury market dynamics and consumer behaviour theory.

The book introduces a conceptual model explaining how consumers interpret and evaluate brand luxuriousness through multiple dimensions.

Analyses key luxury branding elements including extended product, perceived uniqueness, authenticity and context specificity.

Addresses how definitions of luxury have changed and evolved in response to shifting consumer attitudes and market conditions.

Published by Palgrave Macmillan, a leading academic press specialising in advanced research across business and social sciences.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319869485
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 17 May 2018
Listed Since: 16 October 2018

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Springer Interpretations of Luxury: Consumer Perspective - Palgrave Advances

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