£41.99

Routledge Luxury Marketing and Brand Strategy Book

Name: Routledge Luxury Marketing and Brand Strategy Book
Brand: Routledge
Price: 41.99 GBP
Availability: InStock

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Description

Master the complexities of the high-end market with Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World. Published by Routledge as part of the Mastering Luxury Management series, this book provides a deep look into the professional landscape of luxury brand management. This resource is designed for students and professionals navigating the evolving business world. It bridges the gap between theoretical concepts and practical application, making it a valuable addition to any business or e-commerce library. By understanding the fundamental principles of luxury marketing, readers can better navigate the shifts in global consumer behavior and brand positioning. Whether you are studying business, finance, or law, or working within the e-commerce sector, this text offers the foundational knowledge needed to succeed in the luxury industry. It serves as a comprehensive guide for those looking to understand how brands maintain prestige and value in a rapidly changing global economy.

Key Features

Part of the Mastering Luxury Management series for specialized learning.

Published by Routledge, a trusted name in academic and professional literature.

Provides a balance of theory and practice for real-world application.

Focuses on brand strategy within the context of a changing global market.

Ideal for readers interested in business, finance, and e-commerce subjects.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032973951
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 02 September 2025
Listed Since: 04 March 2025

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Routledge Luxury Marketing and Brand Strategy Book

It has never been this cheap. We have no record of a lower price.

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