£43.99

Routledge Luxury Marketing and Brand Strategy - Theory and Practice

Name: Luxury Marketing and Brand Strategy - Theory and Practice
Brand: Routledge
Price: 43.99 GBP
Availability: InStock

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Description

Navigate the complexities of luxury brand management with this comprehensive guide from Routledge. Designed for marketing professionals and brand strategists, this book balances tradition with innovation to help luxury brands thrive in today's rapidly evolving global market. Explore the defining traits that distinguish luxury brands, understand the dominance of major luxury groups, and discover how independent brands maintain their heritage and prestige. Learn the strategic frameworks needed to preserve a brand's luxury status whilst adapting to shifting consumer expectations, technological change, and new market opportunities. This essential resource provides actionable insights for brand leaders facing the challenge of staying relevant without compromising the exclusivity and heritage that define luxury positioning.

Key Features

Comprehensive overview of luxury branding principles and strategic frameworks for modern market challenges.

Analysis of major luxury groups and the resilience strategies employed by independent heritage brands.

Guidance on balancing tradition with innovation to maintain luxury brand status and consumer appeal.

Explores how technological advancements and evolving consumer expectations reshape luxury marketing approaches.

Part of the Mastering Luxury Management series, providing professional-level insights for brand strategists.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032973951
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 02 September 2025
Listed Since: 04 March 2025

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Routledge Luxury Marketing and Brand Strategy - Theory and Practice

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