£130.12

MACMILLAN Global Luxury: Organizational Change & Markets

Name: MACMILLAN Global Luxury: Organizational Change & Markets
Brand: MACMILLAN
Price: 121.29 GBP
Availability: InStock

International

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Last 34 days • 34 data points (No recent data available)

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Price distribution over 34 days • 2 price levels

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Most common price: £121 (33 days, 97.1%)

Price range: £121 - £130

Price levels: 2 different prices over 34 days

Description

Explore the rapid evolution of the luxury industry with this comprehensive study by MACMILLAN. Since the 1970s, the luxury sector has become one of the fastest-growing markets globally, allowing Europe to strengthen its competitiveness on a worldwide scale. This book provides a deep look into how the industry creates new markets and sets global standards for an elite lifestyle. Instead of treating globalization as an abstract concept, this volume examines real-world impacts. It looks at how brands have educated consumers in Japan regarding French handbag history and taught Chinese consumers about fine wines. This edited collection brings together various scholars to analyze the history and development of these markets. Whether you are studying international business, accounting, or market trends, this text offers a unique perspective on how luxury brands navigate emerging markets and organizational change. It is a vital resource for understanding the shift from local traditions to a globalized standard of excellence.

Key Features

Analyzes the rapid growth of the luxury sector from the 1970s to the present day.

Examines how European companies have strengthened their global market competitiveness.

Provides real-world examples of market creation in Japan and China.

Features a collection of research from a wide range of academic scholars.

Explores the setting of global standards for an elite and inspirational lifestyle.

Offers a deep look into the history and organizational changes within the industry.

Product Specifications

Brand: MACMILLAN
Format: Paperback
ASIN: 9811353484
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 25 December 2018
Listed Since: 27 December 2018

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MACMILLAN Global Luxury: Organizational Change & Markets

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