Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

Price loading...

IGI Global Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Retail

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466699582
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 30 April 2016
Listed Since: 29 January 2016

Barcode

No barcode data available

IGI Global Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)

Analyzing the Cultural Diversity of Consumers in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

Luxury and Fashion Marketing: The Global Perspective (Routledge Studies in Marketing)

Building Consumer-Brand Relationship in Luxury Brand Management (Advances in Marketing, Customer Relationship Management, and E-services)

Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Emerging Innovative Marketing Strategies in the Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry)

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Building Consumer-Brand Relationship in Luxury Brand Management

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

Maximizing Commerce and Marketing Strategies through Micro-Blogging (Advances in Marketing, Customer Relationship Management, and E-Services)

Luxury Marketing: A Challenge for Theory and Practice

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Strategic Perspectives in Destination Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Marketing in the Cyber Era: Strategies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Breaking Down Language and Cultural Barriers through Contemporary Global Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Developing Successful Global Strategies for Marketing Luxury Brands (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and e-Services)

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

Engaging Consumers through Branded Entertainment and Convergent Media (Advances in Marketing, Customer Relationship Management, and E-Services)