£108.32

Springer New Luxury Management - Palgrave Advances in Luxury

Name: Springer New Luxury Management - Palgrave Advances in Luxury
Brand: Springer
Price: 108.32 GBP
Availability: InStock

Specialities

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Description

Explore a modern vision of the luxury sector with New Luxury Management: Creating and Managing Sustainable Value Across the Organization. Published by Palgrave Macmillan, this edited book offers a comprehensive view of the luxury value chain, covering everything from initial concept to final market arrival. The text examines how luxury is defined by specific resources and competencies found throughout the entire value chain. It presents the idea that value stems from the interaction between a brand and its stakeholders, specifically focusing on the relationship with clients. By using an interdisciplinary approach, this book covers both strategic and functional aspects of luxury management. It provides innovative solutions for professionals and students looking to understand how to create and manage sustainable value in a changing global market. This volume is an essential resource for anyone studying business, finance, or specialized luxury management strategies.

Key Features

Provides a comprehensive view of the luxury value chain from the initial concept stage to market delivery.

Analyzes how specific resources and competencies drive the characteristics of luxury throughout the organization.

Explains how value is created through the interaction between a brand and its various stakeholders and clients.

Uses an interdisciplinary approach to cover both functional and strategic aspects of luxury management.

Offers innovative solutions for managing sustainable value across an entire organization.

Part of the Palgrave Advances in Luxury series for specialized academic and professional study.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319417266
Category: Books > Subjects > Business, Finance & Law > Accounting > Specialities
Domain: Amazon UK
Release Date: 19 January 2017
Listed Since: 30 May 2016

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Springer New Luxury Management - Palgrave Advances in Luxury

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