£108.47

Springer New Luxury Management - Palgrave Advances in Luxury

Name: Springer New Luxury Management - Palgrave Advances in Luxury
Brand: Springer
Price: 108.47 GBP
Availability: InStock

Specialities

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Description

Explore a new vision for the luxury sector with New Luxury Management: Creating and Managing Sustainable Value Across the Organization. Published by Palgrave Macmillan, this edited book offers a comprehensive view of the luxury value chain, from initial concept to final market placement. The authors examine how luxury is defined through specific resources and competencies found throughout the entire value chain. By using an interdisciplinary approach, this text explains how value emerges from the interaction between a brand and its stakeholders, particularly its clients. This book covers both strategic and functional aspects, providing innovative solutions for managing luxury in a modern context.

Key Features

This Palgrave Advances in Luxury book provides a comprehensive view of the luxury value chain from concept to market.

The text examines how luxury characteristics are linked to specific resources and competencies throughout the organization.

Authors present an interdisciplinary approach that covers both strategic and functional aspects of luxury management.

Learn how value is created through the interaction between a brand and its stakeholders and clients.

This Springer publication offers innovative solutions for creating and managing sustainable value across the luxury sector.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319417266
Category: Books > Subjects > Business, Finance & Law > Accounting > Specialities
Domain: Amazon UK
Release Date: 19 January 2017
Listed Since: 30 May 2016

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Springer New Luxury Management - Palgrave Advances in Luxury

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