Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury) - Image 1

£106.23

MACMILLAN Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

Name: Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)
Brand: MACMILLAN
Price: 106.25 GBP
Availability: InStock

Management Science

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Price distribution over 69 days • 2 price levels

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Most common price: £107 (62 days, 89.9%)

Price range: £106 - £107

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Description

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137601582
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 07 February 2017
Listed Since: 29 September 2016

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MACMILLAN Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Palgrave Advances in Luxury)

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Description

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