Luxury Brands in China and India - Image 1

£92.21

MACMILLAN Luxury Brands in China and India

Name: Luxury Brands in China and India
Brand: MACMILLAN
Price: 92.21 GBP
Availability: InStock

Branding & Logo Design

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Description

This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137547138
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 10 July 2017
Listed Since: 30 November 2016

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MACMILLAN Luxury Brands in China and India

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