£61.84

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£62 today · previous high £62 · all-time low £59

Gabler Verlag Luxury Marketing: A Challenge for Theory and Practice

Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 70 days · 70 data points (no recent data)

Historical
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£61.84 £58.88 £59.53 £60.17 £60.82 £61.46 £62.11 25 July 2026 11 August 2026 28 August 2026 14 September 2026 02 October 2026
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Price Distribution

Price distribution over 70 days • 2 price levels

Days at Price
Current Price
9 days 61 days · current 0 15 31 46 61 £59 £62 Days at Price

Price Analysis

Most common price: £62 (61 days, 87.1%)

Price range: £59 - £62

Price levels: 2 different prices over 70 days

Description
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Product Specifications
Brand
Gabler Verlag
Format
paperback
ASIN
3663205177
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
23 August 2016
Listed Since
11 June 2016

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