£59.15

Gabler Verlag Luxury Marketing: A Challenge for Theory and Practice

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Last 82 days · 82 data points (no recent data)

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£61.80 £58.89 £59.52 £60.16 £60.79 £61.43 £62.07 25 April 2026 15 May 2026 04 June 2026 24 June 2026 15 July 2026

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Price distribution over 82 days • 2 price levels

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51 days · current 31 days 0 13 26 38 51 £59 £62 Days at Price

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Most common price: £59 (51 days, 62.2%)

Price range: £59 - £62

Price levels: 2 different prices over 82 days

Description
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Product Specifications
Brand
Gabler Verlag
Format
paperback
ASIN
3663205177
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
23 August 2016
Listed Since
11 June 2016

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