Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management) - Image 1

£109.80

Routledge Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Name: Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Management Science

Price History & Forecast

Last 43 days • 43 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 43 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £110 (20 days, 46.5%)

Price range: £110 - £136

Price levels: 3 different prices over 43 days

Description

Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, and fashion management, as well as innovation management and sustainability.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032342919
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 09 June 2023
Listed Since: 06 December 2022

Barcode

No barcode data available

Routledge Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Routledge Studies in Luxury Management)

Building Consumer-Brand Relationship in Luxury Brand Management

Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice

Luxury and Fashion Marketing: The Global Perspective (Routledge Studies in Marketing)

Building Consumer-Brand Relationship in Luxury Brand Management (Advances in Marketing, Customer Relationship Management, and E-services)

Managing Sustainable Luxury and Digitalization: Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business (Routledge Studies in Luxury Management)

Sustainability in Luxury Fashion Business (Springer Series in Fashion Business)

Developing Successful Global Strategies for Marketing Luxury Brands

Developing Successful Global Strategies for Marketing Luxury Brands (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and e-Services)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Sustainable Fashion Management (Mastering Fashion Management)

Luxury Marketing: A Challenge for Theory and Practice

The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences

Edward Elgar Research Handbook on Luxury Branding - Business Book

Technology, Sustainability and the Fashion Industry: Can Fashion Save the World? (Responsible Fashion)

Springer New Luxury Management - Palgrave Advances in Luxury

Luxury Brand and Art Collaborations: Postmodern Consumer Culture (Routledge Studies in Luxury Management)

MACMILLAN - The Art of Digital Marketing for Fashion Brands

New Luxury Management: Creating and Managing Sustainable Value Across the Organization (Palgrave Advances in Luxury)

Sustainable Luxury in Tourism and Hospitality: Contemporary Principles and Evolving Practices: 103 (Aspects of Tourism)

Luxury Marketing & Management

Crafting Luxury: Craftsmanship, Manufacture, Technology and the Retail Environment

Hospitality Marketing: Principles and Practices