Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

Price loading...

IGI Global Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Fashion

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522526978
Category: Books > Subjects > Arts & Photography > Fashion
Domain: Amazon UK
Release Date: 31 October 2017
Listed Since: 03 May 2017

Barcode

No barcode data available

IGI Global Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Global Marketing Strategies for the Promotion of Luxury Goods (Advances in Marketing, Customer Relationship Management, and E-Services)

MACMILLAN - The Art of Digital Marketing for Fashion Brands

IGI Global Advanced Fashion Technology and Operations Management

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Global Fashion Management and Merchandising (Advances in Logistics, Operations, and Management Science)

Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management (Advances in Marketing, Customer Relationship Management, and E-services)

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Luxury and Fashion Marketing: The Global Perspective (Routledge Studies in Marketing)

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy (Advances in Business Strategy and Competitive Advantage)

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice

Developing Successful Global Strategies for Marketing Luxury Brands (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and e-Services)

Fashion & Luxury Marketing

Leveraging Computer-Mediated Marketing Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Leveraging AI for Effective Digital Relationship Marketing

Developing Successful Global Strategies for Marketing Luxury Brands