£188.81

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IGI Global Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)

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Price History & Forecast

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Last 28 days · 28 data points (no recent data)

Historical
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£202.08 £187.48 £190.67 £193.85 £197.04 £200.22 £203.41 25 July 2026 31 July 2026 07 August 2026 14 August 2026 21 August 2026
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Price Distribution

Price distribution over 28 days • 2 price levels

Days at Price
Current Price
4 days · current 24 days 0 6 12 18 24 £189 £202 Days at Price

Price Analysis

Most common price: £202 (24 days, 85.7%)

Price range: £189 - £202

Price levels: 2 different prices over 28 days

Description

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2017
Listed Since
03 May 2017

Barcode

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