£127.02

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£127 today · cheaper than every other day in the last 3 months

MACMILLAN Digital Marketing for Fashion and Luxury Brands

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Price History & Forecast

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Last 74 days · 74 data points (no recent data)

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£127.02 £120.67 £123.21 £125.75 £128.29 £130.83 £133.37 25 July 2026 12 August 2026 30 August 2026 17 September 2026 06 October 2026
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Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price
74 days 0 19 37 56 74 £127 Days at Price

Price Analysis

Most common price: £127 (74 days, 100.0%)

Price range: £127 - £127

Price levels: 1 different prices over 74 days

Description

This book by Palgrave Macmillan examines the evolution of omnichannel fashion and luxury retailing. It looks at how computer-mediated marketing environments affect consumer purchase and post-purchase paths. As the industry changes through fast fashion and luxury democratization, companies must adapt to new communication and ICT developments. This text helps professionals understand how to manage brands effectively and navigate the choice between using digital marketplaces versus marketspaces. It provides insights for those managing brand channels in a rapidly changing digital landscape.

Key Features

Explores omnichannel fashion and luxury retailing strategies.

Analyzes the role of computer-mediated marketing environments.

Covers the impact of fast fashion and luxury democratization.

Provides guidance on managing brands in digital environments.

Examines the differences between marketplaces and marketspaces.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 July 2022
Listed Since
22 June 2022

Barcode

No barcode data available

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