£127.02

MACMILLAN - The Art of Digital Marketing for Fashion Brands

Name: MACMILLAN - The Art of Digital Marketing for Fashion Brands
Brand: MACMILLAN
Price: 122.82 GBP
Availability: InStock

E-business

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Most common price: £123 (86 days, 98.9%)

Price range: £123 - £127

Price levels: 2 different prices over 87 days

Description

Navigate the complex landscape of modern retail with The Art of Digital Marketing for Fashion and Luxury Brands. This book provides a deep look into omnichannel fashion and luxury retailing, focusing on how computer-mediated marketing environments influence consumer behavior. From the initial purchase to post-purchase trajectories, understanding these digital shifts is essential for staying competitive in a rapidly changing market. As the fashion industry faces the rise of fast fashion and luxury democratization, businesses must adapt to new communication tools and ICT advancements. This text addresses the real-world challenges companies face today, such as effective brand management and the strategic choice between using digital marketplaces or building unique marketspaces. Whether you are managing a single channel or a multi-channel strategy, this book offers insights into the evolving digital ecosystem of the fashion and luxury sectors.

Key Features

Explore omnichannel fashion and luxury retailing strategies to better understand modern consumer purchase and post-purchase behaviors.

Analyze the impact of computer-mediated marketing environments on how customers interact with luxury and fashion brands.

Learn to navigate the challenges of luxury democratization and the rapid diffusion of fast fashion in a digital world.

Gain insights into managing brand identity while choosing between digital marketplaces and dedicated marketspaces.

Understand the role of ICT and new communication developments in the evolution of the global fashion industry.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030703266
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 19 July 2022
Listed Since: 22 June 2022

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MACMILLAN - The Art of Digital Marketing for Fashion Brands

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