£127.02

MACMILLAN - The Art of Digital Marketing for Fashion Brands

Name: MACMILLAN - The Art of Digital Marketing for Fashion Brands
Brand: MACMILLAN
Price: 127.02 GBP
Availability: InStock

E-business

This is the most expensive it has ever been. Walk away.

£127 today · previous high £127 · all-time low £123

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 18 days • 18 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 18 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £123 (17 days, 94.4%)

Price range: £123 - £127

Price levels: 2 different prices over 18 days

Description

Navigate the complex landscape of modern retail with The Art of Digital Marketing for Fashion and Luxury Brands. This book provides a deep look into omnichannel fashion and luxury retailing, focusing on how computer-mediated marketing environments influence consumer behavior. From the initial purchase to post-purchase trajectories, understanding these digital shifts is essential for staying competitive in a rapidly changing market. As the fashion industry faces the rise of fast fashion and luxury democratization, businesses must adapt to new communication tools and ICT advancements. This text addresses the real-world challenges companies face today, such as effective brand management and the strategic choice between using digital marketplaces or building unique marketspaces. Whether you are managing a single channel or a multi-channel strategy, this book offers insights into the evolving digital ecosystem of the fashion and luxury sectors.

Key Features

Explore omnichannel fashion and luxury retailing strategies to better understand modern consumer purchase and post-purchase behaviors.

Analyze the impact of computer-mediated marketing environments on how customers interact with luxury and fashion brands.

Learn to navigate the challenges of luxury democratization and the rapid diffusion of fast fashion in a digital world.

Gain insights into managing brand identity while choosing between digital marketplaces and dedicated marketspaces.

Understand the role of ICT and new communication developments in the evolution of the global fashion industry.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3030703266
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 19 July 2022
Listed Since: 22 June 2022

Barcode

No barcode data available

MACMILLAN - The Art of Digital Marketing for Fashion Brands

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers (Palgrave Advances in Luxury)

Digital Marketing Strategies for Fashion and Luxury Brands (Advances in Marketing, Customer Relationship Management, and E-Services)

Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Palgrave Advances in Luxury)

Sustainable Digital Marketing for Fashion and Luxury Brands: Theory and Practice

Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Understanding Luxury Fashion - Palgrave Advances in Luxury

Understanding Luxury Fashion: From Emotions to Brand Building (Palgrave Advances in Luxury)

Marketing Fashion: A Global Perspective

Digital Channels and Social Media Management in Luxury Markets (Routledge-Giappichelli Studies in Business and Management)

Luxury Fashion Retail Management (Springer Series in Fashion Business)

Fashion & Luxury Marketing

Luxury and Fashion Marketing: The Global Perspective (Routledge Studies in Marketing)

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Springer - Fashion Branding and Consumer Behaviors Book

The Future of Luxury Customer Experience: How to Create High-Value, Personalized Omnichannel Experiences

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage

Luxury Online: Styles, Systems, Strategies

Vintage Luxury Fashion: Exploring the Rise of the Secondhand Clothing Trade (Palgrave Advances in Luxury)

Luxury Brands in China and India

Fashion Marketing, Second Edition: Contemporary Issues

Luxury Fashion and Media Communication: Between the Material and Immaterial

Building Consumer-Brand Relationship in Luxury Brand Management