£99.16

Bloomsbury Marketing Fashion - A Global Perspective Textbook

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£99 today · all-time low £95 (Jun 2026) · usually £99

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Description

Explore the unique landscape of the fashion industry with Marketing Fashion: A Global Perspective. Published by Bloomsbury, this text bridges the gap between traditional marketing principles and the specific needs of design-driven industries. It is the first book to present marketing theories and practices through the lens of apparel, home goods, and other creative products. Readers will learn how fashion marketers develop and apply effective strategies to meet consumer needs while maintaining profitability. By using contemporary examples, the book provides a practical look at how global brands navigate the market. Whether you are studying consumer behavior or market research, this text offers a specialized approach to the fashion and design sectors. It covers essential topics including organizational buying behavior, market segmentation, and public relations, making it a valuable resource for students and professionals in the arts and photography fashion category.

Key Features

Specialized industry focus that applies marketing theories specifically to apparel, home goods, and design-driven product categories.

Practical application through contemporary examples that show how marketers develop strategies to meet consumer needs at a profit.

Comprehensive coverage of core topics such as market research, market segmentation, and consumer and organizational buying behavior.

A unique global perspective that addresses the specific opportunities and challenges found within the fashion marketing sector.

Detailed insights into public relations and other essential marketing practices tailored for the fashion and design industries.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 July 2012
Listed Since
07 November 2011

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No barcode data available

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