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£100 today · previous high £100 · all-time low £99
Bloomsbury Marketing Fashion - A Global Perspective Textbook
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Price distribution over 23 days • 2 price levels
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Most common price: £100 (22 days, 95.7%)
Price range: £99 - £100
Price levels: 2 different prices over 23 days
Description
Key Features
Specialized industry focus that applies marketing theories specifically to apparel, home goods, and design-driven product categories.
Practical application through contemporary examples that show how marketers develop strategies to meet consumer needs at a profit.
Comprehensive coverage of core topics such as market research, market segmentation, and consumer and organizational buying behavior.
A unique global perspective that addresses the specific opportunities and challenges found within the fashion marketing sector.
Detailed insights into public relations and other essential marketing practices tailored for the fashion and design industries.
Product Specifications
- Brand
- Bloomsbury
- Format
- paperback
- ASIN
- 1609010787
- Domain
- Amazon UK
- Release Date
- 24 July 2012
- Listed Since
- 07 November 2011
Barcode
No barcode data available
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