Fashion in 21st Century China: Design, Education, and Business (Springer Series in Fashion Business) - Image 1

£109.99

Springer Fashion in 21st Century China: Design, Education, and Business (Springer Series in Fashion Business)

Name: Fashion in 21st Century China: Design, Education, and Business (Springer Series in Fashion Business)
Brand: Springer
Price: 120.94 GBP
Availability: InStock

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Description

This book explores the dynamic landscape of fashion in China since the beginning of the 21st century through an integrated perspective. The book considers key questions related to the changes in China’s fashion dynamics driven largely by the shifts in the mindset of Chinese consumers due to the current sociocultural contexts. To provide an understanding of these important shifts, this three-part monograph pays close attention to the new generation of Chinese fashion designers and consumers. The book explores in detail related topics such as, how today’s Chinese consumers relate to foreign brands, the meaning of apparel brands as identity symbols or cultural signs to contemporary young consumers, the attractiveness of Western fashion designers and brands in the eyes of current Chinese consumers as compared to past consumers, and how brands could adapt to the online-centered consumption behavior. The book serves as an insightful update on the Chinese fashion landscape for researchers, practitioners and passionate followers of its evolution.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 9811629285
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 27 October 2022
Listed Since: 29 September 2022

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Springer Fashion in 21st Century China: Design, Education, and Business (Springer Series in Fashion Business)

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