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Routledge Fashion and the Consumer Revolution in Contemporary Russia

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Description

This Routledge study examines how clothing consumption has transformed across Russia over the past 20 years as capitalism reshaped a postsocialist economy. The book investigates the dramatic shifts in fashion retail markets and reveals how glossy magazines, media imagery, and evolving social structures have fuelled Russia's consumer revolution. Drawing on extensive original research including in-depth interviews with consumers, the author traces the connection between fashion trends and changing lifestyles in contemporary Russian society. The work provides critical insight into how Western consumer culture has penetrated post-Soviet markets and influenced purchasing behaviour, aspirations, and identity formation among Russian consumers navigating new economic realities.

Key Features

Routledge Contemporary Russia and Eastern Europe Series publication offering scholarly analysis of postsocialist consumer culture and fashion markets.

Based on extensive original research including in-depth consumer interviews that provide authentic voices and lived experiences from Russian shoppers.

Explores connections between fashion consumption, media representation in glossy magazines, and broader social structural changes in contemporary Russia.

Examines the 20-year transformation of retail markets and consumer behaviour as capitalism reshaped everyday life and lifestyle aspirations.

Combines academic rigour with accessible analysis of how Western consumer values and fashion ideals became integrated into Russian society.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 October 2014
Listed Since
24 December 2012

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