£125.00

Routledge Fashion and the Consumer Revolution in Russia

Name: Routledge Fashion and the Consumer Revolution in Russia
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

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Description

Explore the transformation of Russian society through the lens of clothing and consumption. This book examines how the rise of capitalism in a postsocialist state has fueled a massive consumer revolution over the last 20 years. Readers will learn how the fashion retail market has undergone significant changes and how media portrayals of ideal lifestyles in glossy magazines have shaped modern habits. This work provides a deep look at how shifts in social structure and everyday life influence what people wear and buy. Based on extensive original research, the text offers a unique perspective on the connection between fashion and the changing economic landscape of contemporary Russia. It is an essential resource for those studying the evolution of consumer behavior and the impact of global capitalism on regional cultures.

Key Features

Analyzes the evolution of the Russian fashion retail market over the last two decades.

Investigates the impact of capitalism and postsocialist transitions on consumer habits.

Examines how media and glossy magazines influence lifestyle ideals and clothing choices.

Includes findings from extensive original research and in-depth consumer interviews.

Connects changes in fashion to shifts in social structure and everyday life in Russia.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415841356
Category: Books > Subjects > Arts & Photography > Fashion > History
Domain: Amazon UK
Release Date: 28 October 2014
Listed Since: 24 December 2012

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Routledge Fashion and the Consumer Revolution in Russia

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