£137.45

Routledge - Gender, Culture, and Consumer Behavior Book

Name: Routledge - Gender, Culture, and Consumer Behavior Book
Brand: Routledge
Price: 137.45 GBP
Availability: InStock

Market Research

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Description

Explore the deep connections between identity and the marketplace with Gender, Culture, and Consumer Behavior by Routledge. As gender roles continue to change, researchers and professionals must re-examine traditional theories to understand modern consumer habits. This book provides a comprehensive look at how gender serves as a core component of identity, influencing how people interact with brands and products. This collection features 16 chapters of research that bridge the gap between psychology, marketing, and sociology. It is designed for students and practitioners who need to understand the cultural forces driving consumer decisions. By examining the intersection of international culture and gender, this text offers practical insights for those working in advertising, women's studies, and cultural studies. Whether you are analyzing market research or studying social trends, this book provides the necessary academic foundation to understand the evolving landscape of consumer culture.

Key Features

Covers a wide range of topics related to gender and consumer culture to help you understand modern market dynamics.

Includes 16 chapters of research focusing on the relationship between gender and international culture.

Provides relevant insights for professionals in marketing, advertising, sociology, and market research.

Examines how changing gender roles impact fundamental consumer behavior theories and assumptions.

Offers academic depth suitable for students of psychology, women's studies, and cultural studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848729464
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 21 March 2012
Listed Since: 04 January 2011

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Routledge - Gender, Culture, and Consumer Behavior Book

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