£137.45

Routledge - Gender, Culture, and Consumer Behavior Book

Name: Routledge - Gender, Culture, and Consumer Behavior Book
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Market Research

Price History & Forecast

Last 85 days • 85 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 85 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £137 (62 days, 72.9%)

Price range: £97 - £137

Price levels: 3 different prices over 85 days

Description

Explore the deep connections between identity and the marketplace with Gender, Culture, and Consumer Behavior by Routledge. As gender roles continue to change, researchers and professionals must re-examine traditional theories to understand modern consumer habits. This book provides a comprehensive look at how gender serves as a core component of identity, influencing how people interact with brands and products. This collection features 16 chapters of research that bridge the gap between psychology, marketing, and sociology. It is designed for students and practitioners who need to understand the cultural forces driving consumer decisions. By examining the intersection of international culture and gender, this text offers practical insights for those working in advertising, women's studies, and cultural studies. Whether you are analyzing market research or studying social trends, this book provides the necessary academic foundation to understand the evolving landscape of consumer culture.

Key Features

Covers a wide range of topics related to gender and consumer culture to help you understand modern market dynamics.

Includes 16 chapters of research focusing on the relationship between gender and international culture.

Provides relevant insights for professionals in marketing, advertising, sociology, and market research.

Examines how changing gender roles impact fundamental consumer behavior theories and assumptions.

Offers academic depth suitable for students of psychology, women's studies, and cultural studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848729464
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 21 March 2012
Listed Since: 04 January 2011

Barcode

No barcode data available

Routledge - Gender, Culture, and Consumer Behavior Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Routledge Gendering Theory in Marketing and Consumer Research

Gender and Consumption: Domestic Cultures and the Commercialisation of Everyday Life

Routledge - The Changing Consumer: Markets and Meanings

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Gender and Consumption: Domestic Cultures and the Commercialisation of Everyday Life

Sexuality in Marketing and Consumption: Queer Theory, Feminist Research, and Intersectionality (Routledge Studies in Critical Marketing)

Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Routledge International Handbook of Consumer Psychology

Explorations in Consumer Culture Theory (Routledge Interpretive Marketing Research)

Current Research on Gender Issues in Advertising

Gender and Popular Culture (Critical Concepts in Media and Cultural Studies)

Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)

Marketing and Feminism: Current issues and research (Routledge Interpretive Marketing Research)

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Advertising and Consumer Citizenship: Gender, Images and Rights (Transformations)

The Psychology of the Asian Consumer

Routledge Handbook on Consumption - International Research Guide

Routledge Multicultural Perspectives in Customer Behaviour

The Routledge Handbook of Gender and Communication (Routledge Handbooks of Gender and Sexuality)

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Sex in Consumer Culture