£132.57

Routledge Gendering Theory in Marketing and Consumer Research

Name: Routledge Gendering Theory in Marketing and Consumer Research
Brand: Routledge
Price: 132.57 GBP
Availability: InStock

Market Research

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Description

Explore the latest academic developments in marketing and consumer behavior with Gendering Theory in Marketing and Consumer Research. Published by Routledge as part of the Key Issues in Marketing Management series, this book provides a deep look into how gender functions within the field. This collection features seven original contributions from internationally renowned academics. The authors work to theorize gender in new ways by integrating recent intersectional, material-discursive, and practice-oriented perspectives. By connecting consumer research to diverse theoretical frameworks, the text examines the gendered nature of various market dimensions. This book is an essential resource for scholars and students looking to understand the complex relationship between gender theory and marketing management. It offers a modern approach to studying how identity and social structures influence consumer interactions and market dynamics.

Key Features

Includes seven original academic contributions from internationally recognized experts in the field of marketing research.

Integrates modern theoretical frameworks including intersectional, material-discursive, and practice-oriented perspectives.

Part of the Key Issues in Marketing Management series by Routledge for specialized academic study.

Provides a critical examination of the gendered nature and dimensions within consumer behavior and marketing.

Connects traditional marketing studies to contemporary gender theories for a more comprehensive research approach.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138237086
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 12 December 2016
Listed Since: 27 June 2016

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Routledge Gendering Theory in Marketing and Consumer Research

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