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£128.80
Routledge Gendering Theory in Marketing and Consumer Research
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Description
Key Features
Includes seven original academic contributions from internationally recognized experts in the field of marketing research.
Integrates modern theoretical frameworks including intersectional, material-discursive, and practice-oriented perspectives.
Part of the Key Issues in Marketing Management series by Routledge for specialized academic study.
Provides a critical examination of the gendered nature and dimensions within consumer behavior and marketing.
Connects traditional marketing studies to contemporary gender theories for a more comprehensive research approach.
Product Specifications
- Brand
- Routledge
- Format
- Hardcover
- ASIN
- 1138237086
- Domain
- Amazon UK
- Release Date
- 12 December 2016
- Listed Since
- 27 June 2016
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