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£145.20
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Routledge Gendering Theory in Marketing and Consumer Research
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Description
Key Features
Seven original peer-reviewed contributions from internationally recognised academics specialising in gender theory and marketing research.
Integrates intersectional and material-discursive approaches to gendering theory within contemporary marketing and consumer behaviour studies.
Part of the established Key Issues in Marketing Management series published by Routledge, ensuring scholarly rigour and academic credibility.
Explores the gendered nature of consumer identity, market segmentation, and brand relationships through critical theoretical examination.
Connects gender theory to practical marketing applications, bridging academic research and industry understanding of consumer markets.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138237086
- Domain
- Amazon UK
- Release Date
- 12 December 2016
- Listed Since
- 27 June 2016
Barcode
No barcode data available
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