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£127.19
MACMILLAN New Developments in Consumer Behaviour Research
Price data last checked 52 day(s) ago - refreshing...
Price History & Forecast
Last 39 days • 39 data points (No recent data available)
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Price distribution over 39 days • 2 price levels
Price Analysis
Most common price: £129 (24 days, 61.5%)
Price range: £127 - £129
Price levels: 2 different prices over 39 days
Description
Key Features
Provides a detailed look at the current state of the art in consumer behaviour research to help you stay updated on industry standards.
Explores the emotional and cognitive factors that drive individual decision making processes in a global market.
Examines the social factors that influence consumer actions and brand interactions in an international context.
Supports the development of consumer behaviour research as a well established discipline for academic and professional use.
Offers insights into new developments and modern approaches within the field of sales and marketing research.
Product Specifications
- Brand
- MACMILLAN
- Format
- Hardcover
- ASIN
- 0333739078
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 03 September 1998
- Listed Since
- 04 January 2007
Barcode
No barcode data available
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