£126.87

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£127 today · all-time low £125 (Sep 2026) · usually £126

MACMILLAN Consumer Behaviour Research - New Developments & Approaches

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£129.00 £124.91 £125.80 £126.69 £127.59 £128.48 £129.37 28 July 2026 15 August 2026 02 September 2026 20 September 2026 08 October 2026
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Price distribution over 73 days • 3 price levels

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16 days 17 days · current 40 days 0 10 20 30 40 £125 £127 £129 Days at Price

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Most common price: £129 (40 days, 54.8%)

Price range: £125 - £129

Price levels: 3 different prices over 73 days

Description

This Macmillan book explores the state of the art in consumer behaviour research as an established international discipline. It provides comprehensive insights into new developments shaping how consumers make decisions, examining the emotional and cognitive factors that drive purchasing behaviour alongside the social influences that shape consumer choices. The book contributes essential knowledge to understanding consumer behaviour in contemporary marketing and business contexts.

Key Features

Published by Palgrave Macmillan, a leading academic publisher specializing in business and marketing research materials.

Covers emotional and cognitive factors that influence consumer behaviour and decision-making processes.

Explores social factors impacting consumer choices and behaviour patterns in modern markets.

Outlines the current state of the art in consumer behaviour research across international contexts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 September 1998
Listed Since
04 January 2007

Barcode

No barcode data available

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