£128.96

MACMILLAN New Developments in Consumer Behaviour Research

Name: MACMILLAN New Developments in Consumer Behaviour Research
Brand: MACMILLAN
Price: 128.96 GBP
Availability: InStock

Brands & Corporate Identity

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£129 today · all-time low £127 (Mar 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 47 days • 47 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 47 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £129 (42 days, 89.4%)

Price range: £127 - £129

Price levels: 2 different prices over 47 days

Description

Expand your understanding of market dynamics with New Developments and Approaches in Consumer Behaviour Research. Published by Palgrave Macmillan, this book serves as a comprehensive resource for those looking to understand the role of consumer behaviour research as a well established discipline within an international context. This text provides a clear look at the current state of the art in the field. It moves beyond basic concepts to offer deep insights into the various elements that drive consumer choices. Readers will gain knowledge regarding the emotional, cognitive, and social factors that influence how people interact with brands and products. Whether you are studying sales and marketing or working in corporate identity, this book provides the necessary framework to analyze modern consumer trends. It is designed to help professionals and students stay informed about the evolving landscape of consumer research on a global scale.

Key Features

Provides a detailed look at the current state of the art in consumer behaviour research to help you stay updated on industry standards.

Explores the emotional and cognitive factors that drive individual decision making processes in a global market.

Examines the social factors that influence consumer actions and brand interactions in an international context.

Supports the development of consumer behaviour research as a well established discipline for academic and professional use.

Offers insights into new developments and modern approaches within the field of sales and marketing research.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0333739078
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 03 September 1998
Listed Since: 04 January 2007

Barcode

No barcode data available

MACMILLAN New Developments in Consumer Behaviour Research

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Consumer Law and Policy: Text and Materials on Regulating Consumer Markets

Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century (Worlds of Consumption)

Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Consumer Behavior - Micro, Meso, and Macro Perspectives (Business, Management and Economics)

The Management of Consumer Credit: Theory and Practice

Consumer culture in Purchase context: Studies in Germany and Iran: Cross-cultural analyses of Anticipated regret, Variety-seeking, and Quality-consciousness

Consumer Behavior-Undergraduate Level Guide Book: A Comprehensive Guide to Buyer Behavior, Motivation, and Decision-Making in Modern Markets

Ethical Consumerism and Comparative Studies - IGI Global

Routledge - The Authority of the Consumer Book

Consumer Law, Common Markets and Federalism in Europe and the United States: 2 (European University Institute: Series A, 2/3)

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing)

Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

The Reform of Public Services Under New Labour: Narratives of Consumerism

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Research in Consumer Behaviour: 6

MACMILLAN New Waves in Philosophy of Technology Book

Maladaptive Consumer Behavior - Palgrave Studies in Marketing

Consumer Issues in Global Economics, Finance and Business

Consumers Make Economic Decisions

Essentials of Business Law

Die Kognitionspsychologie als Werkzeug zur Beeinflussung von Konsumentenentscheidungen in der Werbung: Grundlagen, Wirkung, Methoden und ethische Beurteilung

Consumer Behaviour Dimensions: Preceding Literature and Expansion