Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization - Image 1

£106.25

MACMILLAN Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Name: Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
Brand: MACMILLAN
Price: 106.25 GBP
Availability: InStock

Accounting

This is the most expensive it has ever been. Walk away.

£106 today · previous high £106 · all-time low £99

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days · 68 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 68 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £99 (43 days, 63.2%)

Price range: £99 - £106

Price levels: 2 different prices over 68 days

Description

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349462187
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 18 December 2015
Listed Since: 27 May 2016

Barcode

No barcode data available

MACMILLAN Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

Social Media and Strategic Communications

Academic Libraries and Collaborative Research Services

Reducing Intergroup Bias: The Common Ingroup Identity Model (Essays in Social Psychology)

Media Power in Indonesia: Oligarchs, Citizens and the Digital Revolution (Media, Culture and Communication in Asia-Pacific Societies)

Interpreting Science at Museums and Historic Sites (Interpreting History)

Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

Framework for Marketing Management & Custom Case Flyer Pkg.

Researching and Writing a Dissertation: An Essential Guide for Business Students

Critical Perspectives on Language Teaching Materials

Visual Arts Practice and Affect: Place, Materiality and Embodied Knowing (Place, Memory, Affect)

Rich Pickings: Creative Professional Development Activities for University Lecturers: 65 (Bold Visions in Educational Research, 65)

Boosting Trait Inferences:: Psychological and Neural Mechanisms in the Effect of Faces on Brand Perceptions

Institutions and Comparative Economic Development (International Economic Association Series)

Branding- How to determine your brand and channel your marketing efforts correctly