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VDM Verlag Branding- How to determine your brand and channel your marketing efforts correctly

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Description

With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 June 2007
Listed Since
06 July 2007

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No barcode data available

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