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VDM Verlag Branding: How to determine your brand and channel your marketing efforts correctly

Name: Branding: How to determine your brand and channel your marketing efforts correctly
Brand: VDM Verlag
Price: 47.0 GBP
Availability: InStock

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Description

Revision with unchanged content. With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has become crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on "Positioning". In addition, some journal articles and textbooks by Phil Kotler, D. Akers, and others support the need for differentiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by streamlining their program offerings etc.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639410017
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 15 May 2012
Listed Since: 15 May 2012

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VDM Verlag Branding: How to determine your brand and channel your marketing efforts correctly

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Branding: How to determine your brand and channel your marketing efforts correctly

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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