£57.00

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£57 today · cheaper than every other day in the last 3 months

VDM Verlag Marketing und Organisationsentwicklung in der Weiterbildung: Leitbildanalyse exemplarischer Anbieter

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Price History & Forecast

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Last 53 days · 53 data points (no recent data)

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£57.00 £54.15 £55.29 £56.43 £57.57 £58.71 £59.85 27 July 2026 09 August 2026 22 August 2026 04 September 2026 17 September 2026
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Price Distribution

Price distribution over 53 days • 1 price levels

Days at Price
53 days 0 13 27 40 53 £57 Days at Price

Price Analysis

Most common price: £57 (53 days, 100.0%)

Price range: £57 - £57

Price levels: 1 different prices over 53 days

Description

Rückläufige öffentliche Förderung, ein inflationärer Anstieg von Weiterbildungsangeboten sowie die zunehmende Ausdifferenzierung von Teilnehmerinteressen stellen Weiterbildungsanbieter und -planende vor neue Herausforderungen. Gezieltes Weiterbildungsmarketing ist eine wirkungsvolle Strategie diesen Herausforderungen zu begegnen. Im Sinne der Nachhaltigkeit werden nicht nur einzelne Marketingaktivitäten in Erwägung gezogen, sondern die Integration dieser entlang einer ganzheitlichen Organisationsentwicklungsstrategie beleuchtet. Als Vorlage dienten Volkshochschulen als international unvergleichbar einflussreichster Anbieter öffentlicher Weiterbildung. Wie gestaltet sich die gegenwärtige Organisationsrealität von Volkshochschulen? Welche Ansätze zu Bildungsmarketing gibt es? Ist Marketing als integrierter Ansatz innerhalb der Organisationsentwicklung geeignet neuen Herausforderungen zu begegnen? Welche Rolle ist Leitbildern als Schnittstelle zwischen Innen- und Außensicht der Institution zuzuschreiben? Das Buch richtet sich an Entscheidungsträger und Verbände, Sozial-, Bildungs- und Wirtschaftswissenschaftler sowie Manager mit Interesse an strategischer Weiterbildungsplanung.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 April 2008
Listed Since
07 October 2009

Barcode

No barcode data available

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