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VDM Verlag Electronic Marketing Practises in Developing Countries: The case of Egyptian business enterprises

Name: Electronic Marketing Practises in Developing Countries: The case of Egyptian business enterprises
Brand: VDM Verlag
Price: 70.0 GBP
Availability: InStock

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Description

The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketing) by Egyptian business enterprises, the different factors affecting the adoption of E- Marketing as well as the different forms, implementation levels and tools of E-Marketing used by these enterprises. It aims to test a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing in developing countries (Egypt). This work builds on previous research in the fields of E-marketing and adds to the relatively limited empirical research that has been conducted on E-Marketing in an Egyptian business context. In terms of contribution to knowledge, this book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by Egyptian business enterprises. It addresses some research gaps in the field, particularly in terms of the factors affecting E- Marketing adoption.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 363927461X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 28 April 2011
Listed Since: 03 February 2011

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Electronic Marketing Practises in Developing Countries: The case of Egyptian business enterprises

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