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VDM Verlag Social Marketing: An Exploration of Social Marketing Practice in Ireland

Name: Social Marketing: An Exploration of Social Marketing Practice in Ireland
Brand: VDM Verlag
Price: 61.0 GBP
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Description

The use of Social Marketing based interventions to influence behaviours for the betterment of the individual and the wider society they are a part of is becoming popular in many countries, Ireland included. However, relatively little is known regarding the practices employed by Irish Social Marketers in the design and implementation of their interventions. This book examines the practices and processes involved in the design and implementation of genuine Social Marketing based interventions in Ireland and tries to determine whether or not they are consistent with international best practice. In- depth interviews were carried out with people involved in the design and implementation of Social Marketing based interventions across four organisations and an expert in Social Marketing based interventions. The findings should shed some light on this dynamic area of Marketing, and should be especially useful to professionals involved in developing Social Marketing based interventions, or anyone else who may wish to utilise marketing principles to influence behaviours.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639366913
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 07 July 2011
Listed Since: 08 July 2011

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Social Marketing: An Exploration of Social Marketing Practice in Ireland

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Description

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