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VDM Verlag Industrial Marketing: Industrial solution sales

Name: Industrial Marketing: Industrial solution sales
Brand: VDM Verlag
Price: 63.0 GBP
Availability: InStock

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Description

Generally, industrial organizational tend to be technically oriented-much more interested in a particular product and its technical development. Many managers in such firms are promoted out of engineering and research and development departments. Sometimes technical values tend to dominate their decision- making. When it happens, there is a risk of “becoming so charmed with a technical accomplishment or particular product parameters that the necessary flexibility for responding to customer needs in a competitive market place disappears. It is more serious in industrial marketing due to the complexity of the problems customers are attempting to solve.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639309588
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 27 April 2011
Listed Since: 29 April 2011

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VDM Verlag Industrial Marketing: Industrial solution sales

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Price Analysis

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