E-Commerce Diffusion in Thailand: The Culture-Fit Dimension - Image 1

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VDM Verlag E-Commerce Diffusion in Thailand: The Culture-Fit Dimension

Name: E-Commerce Diffusion in Thailand: The Culture-Fit Dimension
Brand: VDM Verlag
Price: 70.0 GBP
Availability: InStock

Computing & Internet

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Description

The global growth of Internet based Business to Business (B2B) e-commerce, particularly B2B e- marketplace technologies, has promoted a new hope for developing countries aiming to exploit their competitive advantages in the digital economy. Nevertheless, over the past decade, there is little evidence to indicate that developing countries have gained any substantial net benefits from implementing B2B. While Information Systems research often notes the lack of technological and social infrastructure contributing to such sub-optimal B2B value creation, this book presents a new paradigm on the diffusion of B2B in developing countries by presenting an important shift in the study of technology and culture. The book's thesis moves beyond the task-technology alignment to introduce the concept of cultural-technology congruence, empirically investigated in the Thai tourism context. The book should be of particular interest to researchers in the fields of Information Systems, Culture, Tourism, and Management, as well as practitioners and decision makers considering the successful implementation of organisational and national e-strategies.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639291816
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 22 October 2010
Listed Since: 26 October 2010

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It has never been this cheap. We have no record of a lower price.

VDM Verlag E-Commerce Diffusion in Thailand: The Culture-Fit Dimension

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