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VDM Verlag Sponsoring-Events: Ist Erfolg messbar?

Amazon

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Last 702 days · 702 data points (no recent data)

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£49.00 £46.55 £47.53 £48.51 £49.49 £50.47 £51.45 24 October 2024 17 April 2025 09 October 2025 02 April 2026 25 September 2026
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Price Distribution

Price distribution over 702 days • 1 price levels

Days at Price
702 days 0 176 351 527 702 £49 Days at Price

Price Analysis

Most common price: £49 (702 days, 100.0%)

Price range: £49 - £49

Price levels: 1 different prices over 702 days

Description

Sponsoring und Event sind Teilaspekte des Marketings, die heutzutage in Verbindung zeitnah, modern und Erfolg versprechend sind. Ob ein sogenanntes Sponsoring-Event erfolgreich ist, hängt davon ab, ob zuvor festgelegte Ziele erreicht worden sind. Die Problematik in der Festlegung der Zielerreichung von Events generell und somit die Entscheidung über Erfolg oder Misserfolg liegt in der Messbarkeit der zu erreichenden Ziele. Die Autorin Silke Hagenstedt hinterfragt kritisch die Messbarkeit von Events und analysiert die Möglichkeiten der Kontrolle von Sponsoring-Events anhand eines Fallbeispiels aus dem Bereich Sport. Dabei werden u.a. Grundvoraussetzungen für die Zielerreichung und den damit verbundenen Erfolg explizit betrachtet. Das Buch richtet sich an Entscheidungsträger der Marketingbereiche, an die Eventbranche, an Manager und alle Unternehmen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 July 2008
Listed Since
07 October 2009

Barcode

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