£47.63

This is the most expensive it has ever been. Walk away.

£48 today · previous high £48 · all-time low £47

Bloomsbury Academic Integrated Branding: Becoming Brand-Driven Through Companywide Action

Name: Integrated Branding: Becoming Brand-Driven Through Companywide Action
Brand: Bloomsbury Academic
Price: 47.63 GBP
Availability: InStock

Call Centre Management

Price Distribution

Price distribution over 49 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £48 (34 days, 69.4%)

Price range: £47 - £48

Price levels: 2 different prices over 49 days

Description

To get the full benefit of branding, companies must actually live the brands they sell. This approach is called integrated branding and it's not just a communications strategy. Companies must demonstrate to themselves and their customers that its brands are what the company is. The Brand and the company are inseparable, and that realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company's products are based on the right answers to two mutually reinforcing questions: What do customers value and what does the company do best in relation to what the customers want? The tools to accomplish these goals are called drivers. LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Not just for marketing directors, strategy planners and executive policy makers will also find this to be an essential resource in their quest to increase market leadership and to enhance the bottom line. Through their integrated brand model, LePla and Parker discuss both organization drivers and brand drivers. They see the process as a research-driven one that gets everyone in the organization contributing to the effectiveness of its brands. With brand tools accepted throughout the company, people can determine more easily and accurately whether their decisions and actions will actually further the brand. The authors show how different companies apply their model in different ways. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1567202381
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 October 1999
Listed Since: 15 December 2006

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Bloomsbury Academic Integrated Branding: Becoming Brand-Driven Through Companywide Action

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Multinationality and Firm Performance

Internal Branding Essentials: The Roadmap to Organizational Success

Integrated Management: How Sustainability Creates Value for any Business

Discrimination and Congressional Campaign Contributions

The Information Society: An International Perspective

Establishing and Building Employee Assistance Programs

Interkulturell kompetent handeln und kommunizieren – (Einzellizenz)

Влияние вознаграждения и признания на эффективность работы сотрудников

International Studies in the Next Millennium: Meeting the Challenge of Globalization

Customer Intimacy Analytics: Leveraging Operational Data to Assess Customer Knowledge and Relationships and to Measure their Business Impact

Competing Visions, Complex Realities: Social Aspects of the Information Society (Communication and Information Science)

Managing Facilities For Results Optimizing Space For Services

From Black to African American: A New Social Representation

Language Alive in the Classroom

Shaping Digital Education: Enabling Factors for Quality, Equity and Efficiency

Civilian Indoctrination of the Military: World War I and Future Implications for the Military-Industrial Complex: 80 (Contributions in Military Studies)

Company Compliance and Administration: ICSA qualifying programme: Qualifying programme study text

The Art of Management and the Aesthetic Manager: The Coming Way of Business

Strategy formation process in a communication company: The case of the HD agency

Making It in IT

Company Law: ICSA qualifying programme: Qualifying Programme study text

Международные отношения и медиа: Прагматизм сотрудничества диктуют регионы: Pragmatizm sotrudnichestwa diktuüt regiony

COLLABORATION trumps IQ: ENTREPRENEURSHIP (CDR Innovation Economic Growth Model)

The Microcomputer Industry in Brazil: The Case of a Protected High-Technology Industry (Foundations of Social Inquiry)

This is the most expensive it has ever been. Walk away.

Bloomsbury Academic Integrated Branding: Becoming Brand-Driven Through Companywide Action

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Multinationality and Firm Performance

Internal Branding Essentials: The Roadmap to Organizational Success

Integrated Management: How Sustainability Creates Value for any Business

Discrimination and Congressional Campaign Contributions

The Information Society: An International Perspective

Establishing and Building Employee Assistance Programs

Interkulturell kompetent handeln und kommunizieren – (Einzellizenz)

Влияние вознаграждения и признания на эффективность работы сотрудников

International Studies in the Next Millennium: Meeting the Challenge of Globalization

Customer Intimacy Analytics: Leveraging Operational Data to Assess Customer Knowledge and Relationships and to Measure their Business Impact

Competing Visions, Complex Realities: Social Aspects of the Information Society (Communication and Information Science)

Managing Facilities For Results Optimizing Space For Services

From Black to African American: A New Social Representation

Language Alive in the Classroom

Shaping Digital Education: Enabling Factors for Quality, Equity and Efficiency

Civilian Indoctrination of the Military: World War I and Future Implications for the Military-Industrial Complex: 80 (Contributions in Military Studies)

Company Compliance and Administration: ICSA qualifying programme: Qualifying programme study text

The Art of Management and the Aesthetic Manager: The Coming Way of Business

Strategy formation process in a communication company: The case of the HD agency

Making It in IT

Company Law: ICSA qualifying programme: Qualifying Programme study text

Международные отношения и медиа: Прагматизм сотрудничества диктуют регионы: Pragmatizm sotrudnichestwa diktuüt regiony

COLLABORATION trumps IQ: ENTREPRENEURSHIP (CDR Innovation Economic Growth Model)

The Microcomputer Industry in Brazil: The Case of a Protected High-Technology Industry (Foundations of Social Inquiry)