£119.99

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£120 today · previous high £120 · all-time low £115

MACMILLAN Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

Amazon

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£119.99 £114.03 £115.33 £116.63 £117.93 £119.23 £120.53 26 July 2026 10 August 2026 25 August 2026 09 September 2026 25 September 2026
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Price Distribution

Price distribution over 62 days • 2 price levels

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Current Price
32 days 30 days · current 0 8 16 24 32 £115 £120 Days at Price

Price Analysis

Most common price: £115 (32 days, 51.6%)

Price range: £115 - £120

Price levels: 2 different prices over 62 days

Description

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 November 2013
Listed Since
08 August 2013

Barcode

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