£96.29

MACMILLAN Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

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Description

Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
19 November 2013
Listed Since
08 August 2013

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