£195.27

IGI Global Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

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Last 47 days · 47 data points (no recent data)

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£195.27 £178.15 £181.89 £185.62 £189.36 £193.09 £196.83 25 April 2026 06 May 2026 18 May 2026 29 May 2026 10 June 2026

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46 days 1 day · current 0 12 23 35 46 £180 £195 Days at Price

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Most common price: £180 (46 days, 97.9%)

Price range: £180 - £195

Price levels: 2 different prices over 47 days

Description

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 April 2018
Listed Since
11 January 2018

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