£179.71

IGI Global Utilizing Consumer Psychology in Business Strategy (Advances in Business Strategy and Competitive Advantage (ABSCA))

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£180 today · all-time low £172 (Jun 2024) · usually the usual

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Price History & Forecast

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Last 553 days • 553 data points (No recent data available)

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£199.75 £169.23 £175.89 £182.55 £189.20 £195.87 £202.53 09 June 2024 25 October 2024 12 March 2025 28 July 2025 13 December 2025

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216 days 94 days 8 days 31 days 52 days · current 12 days 106 days 18 days 16 days 0 54 108 162 216 £172 £174 £176 £178 £180 £186 £190 £195 £200 Days at Price

Price Analysis

Most common price: £172 (216 days, 39.1%)

Price range: £172 - £200

Price levels: 9 different prices over 553 days

Description

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 April 2018
Listed Since
11 January 2018

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