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MACMILLAN Macmillan The Power of Consumer Creativity - Seven Cs Book
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Description
Key Features
This Macmillan edited book utilizes the Seven Cs of Creativity framework to analyze how consumers engage in creative acts.
Leading scholars in marketing and consumer research contribute expert perspectives on the generative potential of consumer behavior.
The text covers diverse modern topics including gaming, biohacking, vintage retail, parenting, and degrowth.
Readers gain insight into how consumption serves as a tool for cultural expression and personal meaning.
This collection argues that creativity is a fundamental human capability rather than an uncommon talent.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 303196246X
- Category
- Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Applied Psychology
- Domain
- Amazon UK
- Release Date
- 22 August 2025
- Listed Since
- 09 May 2025
Barcode
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