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MACMILLAN Macmillan The Power of Consumer Creativity - Seven Cs Book

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Description

Explore the transformative impact of consumer creativity with this edited volume from Macmillan. Using the Seven Cs of Creativity framework, leading marketing and consumer research scholars examine how consumption acts as a creative process filled with cultural expression and personal meaning. This collection covers diverse and modern topics such as vintage retail, gaming, biohacking, parenting, and degrowth. Instead of viewing creativity as a rare talent, this book presents it as a pervasive human capability that shapes markets and individual identities. It provides a deep look into how novel thinking drives contemporary consumption patterns.

Key Features

This Macmillan edited book utilizes the Seven Cs of Creativity framework to analyze how consumers engage in creative acts.

Leading scholars in marketing and consumer research contribute expert perspectives on the generative potential of consumer behavior.

The text covers diverse modern topics including gaming, biohacking, vintage retail, parenting, and degrowth.

Readers gain insight into how consumption serves as a tool for cultural expression and personal meaning.

This collection argues that creativity is a fundamental human capability rather than an uncommon talent.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 August 2025
Listed Since
09 May 2025

Barcode

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