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£112.90
Routledge Devising Consumption: Routledge Cultural Economies Book
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Description
Key Features
Examines the historical role of financial service industries in enabling consumer spending for the poor over a 150-year period.
Analyzes how marketing devices within insurance and credit industries work to capture and entice consumer interest.
Addresses the lack of understanding regarding consumer market devices within the fields of social sciences and business studies.
Provides a comprehensive look at the cultural economies surrounding credit, insurance, and spending habits.
Offers a unique perspective that bridges the gap between academic theory and practical marketing studies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415694396
- Domain
- Amazon UK
- Release Date
- 11 September 2014
- Listed Since
- 17 June 2011
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