£58.99

Routledge Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

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£58.99 £56.83 £57.30 £57.77 £58.25 £58.72 £59.19 27 April 2026 15 May 2026 03 June 2026 21 June 2026 10 July 2026

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Description

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 March 1998
Listed Since
08 February 2007

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