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£57.03

Routledge Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

Name: Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)
Brand: Routledge
Price: 49.59 GBP
Availability: InStock

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Description

Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415191939
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 12 March 1998
Listed Since: 08 February 2007

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Routledge Consumer Value: A Framework for Analysis and Research (Routledge Interpretive Market Research)

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