Consumer Behavior-Undergraduate Level Guide Book: A Comprehensive Guide to Buyer Behavior, Motivation, and Decision-Making in Modern Markets - Image 1

£52.98

LAP Lambert Academic Publishing Consumer Behavior-Undergraduate Level Guide Book: A Comprehensive Guide to Buyer Behavior, Motivation, and Decision-Making in Modern Markets

Name: Consumer Behavior-Undergraduate Level Guide Book: A Comprehensive Guide to Buyer Behavior, Motivation, and Decision-Making in Modern Markets
Brand: LAP Lambert Academic Publishing
Price: 52.98 GBP
Availability: InStock

Motivation

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Description

Consumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of the psychological, social, and cultural factors that shape consumer decisions. Across 12 chapters, students gain insights into motivation, perception, learning, social influences, demographics, attitudes, digital behaviors, biases, and post-purchase loyalty. The book also addresses consumer research, segmentation, emerging trends, and ethical considerations. Written with clarity and rigor, it equips undergraduates with the knowledge and analytical skills needed to understand, predict, and influence consumer behavior in real-world marketing contexts.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6209138330
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Motivation
Domain: Amazon UK
Release Date: 27 October 2025
Listed Since: 14 November 2025

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LAP Lambert Academic Publishing Consumer Behavior-Undergraduate Level Guide Book: A Comprehensive Guide to Buyer Behavior, Motivation, and Decision-Making in Modern Markets

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