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LAP Lambert Academic Publishing Complex Adaptive Systems and Consumer Research: The Search for a New Perspective on Researching Consumer Behaviour

Name: Complex Adaptive Systems and Consumer Research: The Search for a New Perspective on Researching Consumer Behaviour
Brand: LAP Lambert Academic Publishing
Price: 72.0 GBP
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Description

Complex Adaptive Systems & Consumer Research. Complex adaptive systems in management excited many academics and professionals in the 1990s. However researchers failed to see the potential for analysing the behaviour of consumer groups. This monograph reports on an empirical study to answer the question ?Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour?. A research methodology to test the relevance and appropriateness of two very different theories was the major undertaking of this study. The problem of combining an essentially scientific perspective (CAS) with an essentially qualitative one (conversation analysis) was resolved as part of the research process. A field investigation of small consumers groups, analysed as a CAS, and using conversation analysis, demonstrated that CAS can be researched in the field. From today?s perspective, this was a pioneering study using a mixed methods methodology. The study of discourse is a major academic discipline and the behaviour of potential consumer groups, such as those generated by Facebook and Twitter, offer a challenge for research using CAS theory

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3838319141
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 October 2009
Listed Since: 27 October 2009

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LAP Lambert Academic Publishing Complex Adaptive Systems and Consumer Research: The Search for a New Perspective on Researching Consumer Behaviour

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Complex Adaptive Systems and Consumer Research: The Search for a New Perspective on Researching Consumer Behaviour

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