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Wiley Consumer Behavior, Testbank

Amazon

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£109.99 £104.49 £106.69 £108.89 £111.09 £113.29 £115.49 10 February 2025 08 July 2025 04 December 2025 01 May 2026 27 September 2026
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Price distribution over 595 days • 1 price levels

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595 days 0 149 298 446 595 £110 Days at Price

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Description

Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
04 October 1994
Listed Since
17 October 2006

Barcode

No barcode data available

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